Music in New Media

The link below connects to an insightful essay about the state of music and music sales in the world of new media by Dave Allen: Allen gives good advice when calling for musicians to push boundaries or perhaps create new systems of getting music heard and sold, but does not go into any specifics. I like the idea of making events out of the music. The state of music is that it serves as part of a larger system or culture. Bands and other creative musicians have to figure out ways to sell the cultural ideas driving their music in order to make any kind of impact any more. But this advice should not only be sought after by musicians. Producers and even engineers should be cognizant that they are creating part of a larger whole and should understand the whole before recording and distributing any band’s material.